9 Tips: How to Get Your Salon Started on Pinterest
A picture's worth a thousand words–and that's why Pinterest your salon's marketing gold mine!
Bated from rich desserts and workout inspiration pins, Pinterest is a go-to resource for many women (the bulk of the site's over 368 1000000 users are female: source) to catalog and find resources to make their life improve. And typically that means scouting out hair and beauty inspiration!
The virtual bulletin board-style social network allows for businesses to get in on the activeness. The good news is that information technology's easy to practice and can also be a lot of fun to manage! Hither are some tips to get you started:
#1. Consider your followers
Similar with all of your other social media channels, take some time to consider who is going to follow you lot and what people seek when information technology comes to information nigh pilus and beauty. The most common things? Inspiration for their new haircut, styles to try at formal events, nuptials style ideas, glory looks, easy pilus tutorials, etc. Create boards that address these needs yous've identified. Be sure to throw in a fiddling fun, as well! Consider artistic names for boards and throw in some that are just for fun. Some of Hairstyles Weekly'due south board names include We Got the Goods for showcasing brushes and other styling tools, besides as Men Nosotros're Mad For, where we collect images of–you guessed it–some Hollywood cuties we know our fan base have crushes on, every bit well.
#2. Create your ain pins
Pinning other pinners' pins is part of the procedure, but to take full advantage of the Pinterest marketing experience, it'southward important to put your ain content out there, likewise. The content you create on your salon weblog is ideal for posting on Pinterest and can assist you generate traffic back to your site. Photos of your piece of work and space are likewise great to mail. Before and afterward photos always make a splash and are great testimonials to your skills.
But call back: Pinterest is all about the pretty! If you want to go in the game, a blurry photo taken with your phone is not the way to get. Have crisp, well-lit photos. If yous have a Photoshop wizard on mitt, consider making absurd and interesting graphics to share.
In addition, make sure you're providing links to your site or web log posts with pins yous upload.
#3. Invite multiple pinners
Pinning tin easily be shared most your staffers, helping to show dissimilar personalities. Consider giving each stylist their own board that helps them showcase their work, favorite products, and style inspirations. They can likewise exist prepare to pin for other boards, likewise, spreading the task among the team.
Secret boards are a fun and easy way to share things behind the scenes, likewise. Maybe you want to keep track of business concern ideas, tips and tricks for your stylists, or pattern inspiration for your space. Those tin all be pinned for your eyes simply so that your followers and clients don't see them.
#4. Diverseness is the spice of life
A page of but photos is boring. Brand sure you mix it up with different styles of pins on top of different categories of pins. Pin infographics, videos (super easy to do on YouTube) and how to images or those that link to how to blog posts and articles. While creating your own pins is of import, it'southward practiced to mix it up with those that aren't yours to avoid beingness a piddling too sales-y of you and your services.
#5. Write snazzy copy
Each pin comes with it's own description. When creating your own pins, take careful consideration of expert key terms to use in the description that help pinners seeking a item topic find it. Like with Twitter, hashtags tin too be used on Pinterest, and you lot can as well include links in the description. When pinning other'southward pins, it's important to pay attending to the existing captions. You can re-write them to be more than advisable to your target audience or goal.
#6. Have a competition
Pinterest contests are fun ways to engage with followers! Typically they involve asking pinners to pin a particular pin and/or develop a lath revolving around a sure topic that is shared at a to be determined past yous location. This is bang-up for giving away products or services in the salon. In addition, you tin create pins that provide promo codes or coupons for your salon.
#7. Make it easy
Pinning is easy with the right tools. Make sure you install the Pivot It push button to your browser toolbar then if inspiration strikes you easily can add together something to your lath. In improver, see if yous can install a Pivot It button to your website or blog, which invites readers and visitors to add your images and content to their ain Pinterest boards.
#eight. Play information technology safety
There's been lots of flack virtually Pinterest over the by year and the ideals of the site. When pinning, brand sure pins e'er link back to their source and provide recognition. Look to pin content from blogs and sites that characteristic Pin It buttons, a clear sign they welcome pinning. Don't delete attributions contained in re-create, and if writing the explanation, provide attribution ("Best short hairstyles for women / Hairstyles Weekly "). In addition, see if pins link to their sources. This can be checked by clicking on the image, pulling up the pivot and clicking on it to run into if information technology goes somewhere. Avert pinning pins that lead nowhere and provide no attribution.
#9. Get inspired
Getting started includes following a cracking grouping of people generating cool and relevant pins. Follow blogs and publications, websites, and organizations. Here are a few nosotros retrieve volition inspire y'all and/or requite you content to share with your followers:
Salon Simis
This salon in Fairfax, Virginia, has an amazing pin drove that reflects a very particular aesthetic, showcasing their personality and their clientele. They have several boards dedicated to types of hair (short, male, mature, medium) alongside ritzy boards like Castles and Teatime.
American Salon
This salon staple publication features plenty of hairstyle inspiration to pivot, alongside a few fun boards like nail designs and fashion.
Non to toot our own horn, just we're always sharing the love on Pinterest. Follow forth for enough of how-tos, beauty and mode, and inspiration on boards to set up up!
Want more inspiration? This search results page introduces you to enough of salons pinning their favorite things. Peruse information technology for ideas and re-pins.
Source: https://hairstylesweekly.com/get-your-salon-started-on-pinterest/
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